January 10, 2023 Did You Know MCSnet Stories

MCSnet Icon has a Big Personality

Marketing Assistant

MCSnet is a local, family-owned, rural internet service provider based in St. Paul, Alberta. Our team works diligently towards bridging the digital divide that many rural communities face.

In 2019, MCSnet was rebranded, and the new MCSnet logo includes a meaningful icon, as seen above. As you can see, the sky blue, navy blue, and vibrant red in the MCSnet icon is symbolic of an overhead view of three communications towers coming together. This bond forms an extremely accountable structure.

Go ahead, and read below, to learn how we define our brand personality.

Trustworthy

We know that a triangle is solid and dependable due to its structure, symbolizing our core values. It has been most important for MCSnet to build its foundation of providing rural internet services with trust and transparency. Our trustworthiness is evident in our many long-term relationships with rural customers and partners.

Reliable

Our icon’s rounded corners and lines make an infinite set of loops that illustrate the efforts to maintain consistency and dependability for rural Alberta. The continuous lines also represent infinite possibilities and a life with no boundaries.

Genuine

We can all see that the triangle’s strength in the icon is authentic, straightforward, and supportive. We are working towards consistency and transparency with customers and partners.

Innovative

You can see that the MCSnet icon points to the right, and the icon’s placement reinforces our commitment to innovation and thinking toward the future. It also resembles a “play” symbol and aligns with our motives to keep moving forward and growing beyond.

Community Minded

Above all, our social responsibility is significant to the MCSnet family, and we are connecting many nonprofit organizations with complimentary monthly internet. In addition to giving back to communities and the people directly, we have over 20 FREE Wi-Fi Hotspot locations!

In particular, we support various agriculture, youth, and technological organizations. For example, a nonprofit organization in our service area will visit the Community Connections page and apply for free internet or a donation.

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Jenna Willert

Marketing Assistant

Jenna is the dedicated Marketing Assistant behind CMO Rhonda Lafrance and MCSnet. She joined MCSnet in August 2022 and is instrumental in communicating the company's technical offerings to the countryside residents through social media platforms. Jenna helps with administrative duties and the planning and execution of marketing initiatives. Born in Calgary and raised in Edmonton, Jenna works a hybrid between home and in the Edmonton office. She comes from a background in promotional marketing in the media industry. She loves sports and being a mother to her two children ages 13 and 7.