How to Set Up Your Google Business Profile

Setting up a Google Business Profile is key to driving online traffic to your business. Over 90 per cent of people use Google as a search engine and if your business doesn’t have a profile, you are missing out on customers finding you. It is free and easy to get started.

How To Get Started

Go to https://www.google.com/business/ and click on “Manage now”. You will then be directed to sign up or sign in and verify your business. If you’re creating a new Google account, use your business email domain instead of a personal email. 

When you register a new business, there might be a Business Profile for an old business at the same location. Google says, do not try to claim it. Instead, suggest an edit to have it marked as closed. Then, you can create a new profile for your business.

Mark your Business Profile on the Map

Google Maps is also a widely-used tool and you want potential customers to see your location on the map when they are looking for a restaurant or a storefront. If you don’t have a storefront, you also have the option to list your service area.

After you have entered your correct address on the map and added your contact information, you will need to verify your Business Profile. This step can be a little cumbersome and can take up to seven days, but Google needs to protect you from anyone who might try to pose as a representative of your business. 

Optimize your Google Business Profile

This is where the fun begins. Ask customers to leave a Google review about your business, add some photos, and highlight your products. The more you provide an interactive experience, the more you will engage potential customers and your biggest fans. 

One way MCSnet has been optimizing its Google Business Profile is to ask common questions from customers and then provide the answer. It’s treating the Q and A on the profile like an FAQ. 

Keep Your Profile Up-to-Date

The main task for your Google Business Profile is to keep your business information up-to-date. Ensure your business hours are accurate so that customers know when you are open. Link your website or Facebook page. Update your phone numbers and addresses. If you want people to find your business, they need to know when, where, and how.

Keep Your Business Connected

MCSnet has a wide variety of business internet packages to suit your needs. From home-based businesses to large corporations, our home-grown network is waiting for you to get connected. Contact us today!

Rhonda Lafrance

Rhonda joined MCSnet in 2019 to lead the rebranding and marketing for the Alberta-based internet service provider. She is now part of the senior leadership team and as the Chief Marketing Officer, she oversees all marketing, sales, business development, and sponsorships/donations for the company. As a former newspaper editor, constituency office manager, and school board trustee, Rhonda understands the importance of communities and building relationships. Rhonda also owns a small business with her husband and has lived in the St. Paul area for over 27 years. She has two young adult sons.