6 Ways to Handle Social Media Like a Pro
Having a social media presence can boost your brand’s visibility, address customer service issues, and get your organization connecting with your community. Explore these strategic tips before you log on and get started.
#1: Define Your Goals
Whether you’re starting a Facebook page, revamping a Twitter account, or growing a TikTok following, an important element of your social media marketing strategy is determining why you’re online. If you can establish a few goals (like brand awareness, increased sales, stronger connections with your audience), you can refer back to them to make sure the content you create is meaningful and worthwhile.
#2: Stick to a Schedule
One way to maintain consistency is to mark your calendar for when you’ll post. Depending on which social media platforms you’re on, you may need to post a few times a week. A little bit of research will help you determine how often to post, and then you can figure out a schedule that works best for you.
#3: Know Your Voice
It’s important to decide the vibe your social media accounts will have. Each post should have a similar personality and tone. Once your target audience starts seeing your content, they’ll have an expectation of the kind of look, language, and feel your posts have. You’ll want to determine what that is, and stick with it for each update you publish.
#4: Be Visual
Stop your potential customers from scrolling right past your posts by including something visually interesting! Photos, videos, GIFs, and infographics are far more engaging than plain text. If you incorporate this concept into your social media strategy, you’re likely to find that your posts will perform better.
#5: Analyze Your Posts
Social media is always changing. It’s key to use analytics tools to monitor how your posts are performing, and then make changes to future posts based on what you learn. If there is a particular topic that your customers seem to enjoy, consider creating more of that content. If you find some posts fall flat, do some detective work to figure out why, and then change your approach.
#6: Learn from Your Competitors
Your competitors probably have a similar audience. It can be helpful to see what is and isn’t working for them, and apply those tactics to your own social media marketing strategy. Look at their hashtags, types of posts, and topics. You might learn some valuable lessons.
Have You Tried Social Media for Business?
Social media is a fantastic tool for connecting to your audience, and it’s smart to create a thoughtful strategy. Building up a following is a long-term effort, but the time you invest will allow you to boost your business growth.